Copy Cats

Patrick Stafford, CEO of the UX Content Collective knows a thing or two about storytelling, shaping digital experiences and building strategy. Here he speaks to Drew about his journey in the content space, why there’s a time and a place for AI, and the key to standing out from other content designers. For content design and UX writing courses, coaching, resources and more, visit: UX Content Collective

Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour. He talks to Drew about the art of “nudging” and its impact on advertising and social media. The conversation also addresses why simple design tweaks can make your message more persuasive - and the transformative potential of AI in content creation and customer segmentation. Check out: nudgepanel.com

Drew speaks to Pete Kowalczyk, a leading conversation designer and award-winning writer who was recently recognised as a 'Top 20 voice in the UK' by Conversational AI News. Topics covered include the intricacies of conversational AI, the evolution of content design, and the future of digital communication. Pete also discusses his work at GovUK, where he is at the forefront of integrating AI into public services, aiming to enhance accessibility and efficiency and set new standards for governmen

Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft. Tune in for a thoughtful exploration of what it means to be a copywriter today. Check out Andrew's books: Copywriting Is...30-or-so Thoughts on Thinking like a Copywriter Adele Writes an Ad

In this episode, we speak to Margo Stern, author of "Good Job: Designing Interviews and Interviewing in Design", and Staff Content Designer at Lyft. As well as explaining how interviews can be approached as design problems, she discusses the impact of AI on content design, and explains why the content design roadshow is dead! Get your copy of the 'Good Job...' book

In this episode, Drew welcomes Mike Osborne, the visionary behind Accessible Me, an organisation dedicated to creating a more inclusive world. Mike shares his personal journey from aspiring animator to accessibility advocate, driven by his experiences with neurodivergence and a passion for digital equity. The conversation delves into the importance of inclusive design, the impact of accessibility on content creation, and the future role of AI in enhancing accessibility. Join us for an inspiring